Monday, September 18, 2006

Charity Fundraising: The Art of Fundraising and Giving

When you hear the word “fundraising” what comes first into your mind? Is the idea of charity ever occurs to you? Many people actually think of charity and fundraising as inseparable. They often associate fundraising with charity, and charity with fundraising. Well, to some degree they are right. When we speak of charity, the idea of fundraising is always involved. But it is important to note that charity is not just limited to that concept. The truth is, there are still other concepts that have something to do with raising funds that can be associated with it, and that fundraising is just a popular part of the system. Charities often consider fundraising simply as part of their schemes of obtaining support from the people in order for them to continue living. Without this support, charities wouldn’t be so successful in achieving their own goals. This is where the importance of charity fundraising comes in.

Charity fundraising is in the first place not a new concept. It has been around for centuries, and that hundreds of charities operating anywhere in the world have already considered it. Each of these charities, however, has been using fundraising schemes that are to some degree unique from each other.

Yes, you heard me right. The fundraising schemes used by several charities differ according to the techniques recognized by the organizations as effective. Some of them use product sales, telephone conversations, door-to-door tactics, mailing techniques, and a lot more just to raise funds for whatever purposes they may have set. But although they differ according to their preference, they all share a common aim – to raise funds for charitable purposes.

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