Introduction To Fund Raising

Introduction To Fund Raising

Today there are more non-profit groups than ever. On the one hand, this is a great development - it means that as a society we are becoming more aware of a need to give to others and are even taking the necessary steps to ensure that we help others. On the other hand, though, the presence of so many non-profits creates a unique problem - “giver burnout.”

Giver burnout happens when individuals get so many appeals for help - from large cancer societies, small women’s shelters, literacy organizations, and every possible non-profit group in-between that they feel overwhelmed and are less apt to contribute anything to anyone. Even those individuals who do want to contribute have had to cut back on who they contribute to - there are simply too many groups requesting money and only so much disposable income any one person has.

What all this means if you are a non-profit group is that you must work harder to get funding. Where in the past groups often did well just by asking for money or organizing one big event to fundraise each year, now fundraising is big business.

Most non-profit groups will find that they need to take a more organized and diversified approach to fundraising in order to raise the money they need. Most groups will need to rely on a number of efforts and money sources just to survive.

The increased competitiveness of fundraising has created a whole fundraising business. There are consulting firms and public relations firms that will help you fundraise more effectively - for a price, of course. There are also many companies that claim that their fundraising efforts or products will make money for your non-profit in exchange for a share in the profits.

Advertisers, computer programs, and even paid workshops have all been set up to help you learn how to fundraise. If you are a small non-profit group, however, all these services and products can quickly add up, and if you are looking for effective fundraising ideas, chances are you are looking to make money rather than looking to spend it.

The good news is that if your non-profit group has:

•determination

•the willingness to work hard

•a real desire to success at fundraising

•perseverance

You already have the basic groundwork for success in fundraising. All you need now is some basic tools and ideas that can help you become more effective at raising money. Here, you will learn:

•Where to turn for money

•How to tell great fundraising ideas from duds that will not make you money

•How to stay organized

•How to ensure that your group works together and follows through for fundraising success

•How to organize a fundraising team that will get real results

•How to use technology to make more money for your non-profit

•How to use the secrets of fundraising to raise more money with less hassle - each time

•How to communicate in a way that will ensure more fundraising money for your organization

So, stay tuned

Introduction To Fund Raising